ADC SCHOOL
ADC School – The Rebirth
The most comprehensive creative school of Romania.
The teachers? The best creatives and strategic minds of the industry.
Two modules: Fundamentals and Deep Dive.
Over 6 months of intensive learning and training.
The place: Mezanin at Palatul Universul.
Applications are open until the 29th of October.
MODULE ONE: FUNDAMENTALS
Ten weeks of going through advertising’s basic elements.
What is a concept / big idea?
How to assess a creative idea
Communication / Creative platforms
Media channels
Brand Strategy & A Good Brief
Copywriting
Art Direction
Craft obsession
Storytelling
Presentation skills
This module's finale exam will select and assign students for their specialization, in order to access the Deep Dive module.
MODULE TWO:
DEEP DIVE
Four months of specialized training on specific skills:
Art Direction
Design
Copywriting
Strategy
During this module, 15 teachers and around 8 tutors will work with small groups of students on their portfolios. The final exam will consist of a live presentation of the portfolio, in front of an industry jury (creative directors, senior strategists and marketing experts).
