ADC SCHOOL

ADC School – The first year of many to come

More than 6 months of intensive learning and training.

at Mezanin (Palatul Universul).

See here this year's alumni portfolios.

MEET THE CLASS OF 2023

TOP3

Ionuț Cristian Cioroiu (the Ionuț Popescu scholarship winner)

Elena Niță (Pepsi scholarship winner)

Medeea Savu (Pepsi scholarship winner)

TOP10 students:

Markus Păsculescu // Andrei Stănișteanu // Cora Bundur // Cristian Jumară

Cătălina Dobre // Robert Țopârlea // Vanesa Panait

Full list of Class of 2003:

Lizuca Bîgu // Marina Emilia Burcuș // Alexandra Cincea // Valentina Cornescu // Călin Drob // Miruna Herețoiu // Elena Pomană // Vlad Popescu // Beatrice Oșanu // Markus Păsculescu // Andrei Stănișteanu // Cora Bundur // Cristian Jumară // Cătălina Dobre // Robert Țopârlea // Vanesa Panait // Medeea Savu // Elena Niță // Ionuț Cristian Cioroiu

MEET THE TEACHERS

THE TEACHERS

MODULE

MODULE ONE: FUNDAMENTALS

Ten weeks of going through advertising’s basic elements.

What is a concept / big idea?

How to assess a creative idea

Communication / Creative platforms

Media channels

Brand Strategy & A Good Brief

Copywriting

Art Direction

Craft obsession

Storytelling

Presentation skills

This module's finale exam will select and assign students for their specialization, in order to access the Deep Dive module.

MODULE TWO:
DEEP DIVE

Four months of specialized training on specific skills:

Art Direction

Design

Copywriting

Strategy

During this module, 15 teachers and around 8 tutors will work with small groups of students on their portfolios. The final exam will consist of a live presentation of the portfolio, in front of an industry jury (creative directors, senior strategists and marketing experts).